Accessible for the first time via mobile phone
BTL 2017, the largest tourism fair in Portugal, is betting on the technological improvement of its meeting scheduling platform aimed at hosted buyers, designed to facilitate contact between exhibiting companies and international buyers.
In addition to allowing hosted buyers to update their profile, confirm the products and services they represent and directly schedule meetings, the programme will also be available for the first time in mobile format.
Fátima Vila Maior, director of FIL’s fair area and responsible for BTL, said: “Several efforts have been made to improve the hosted buyers platform and the launch of this new tool is proof of this. We have every interest in facilitating meetings scheduling and enabling a faster and more effective contact between the buyers and the companies present in the programme. More than that, with these improvements, it will be possible to ensure interaction between buyers and exhibitors.”
The hosted buyers programme, which has been held since 2010, is currently being reformulated and will support the visit of international buyers interested in exploring Portugal, enabling users to take part in tours aimed at specific tourism segments, namely wine, nature and gastronomy, among others. Next year’s edition will have the support of its usual strategic partners, namely TAP, Turismo de Portugal, APAVT, Barraqueiro and various hotels in Lisbon.
“Next year’s hosted buyers programme aims to consolidate the last edition’s numbers and aims to reach Europe’s traditional markets and strengthen the presence of countries such as the United States, Canada, Brazil, China and the northern region of Europe. We will also maintain our partnership with the Ourém-Fátima Business Association (ACISO), integrating Religious Tourism as one of the main segments to be promoted among buyers.”
BTL 2017 will take place from March 15 to 19 at FIL in the Parque das Nações.