One of the novelties at the 30th edition of BTL – Lisbon Travel Market is the BTL LAB, an area dedicated to the promotion of companies that operate in the Innovation and Information Technology sector.
In recent years, one of the great generators of the dynamics we have seen in tourism has been the creation of platforms, products and technological services that have enabled the democratisation of access, the speed of decision and at the same time the actual monitoring of each business.
The BTL LAB, which has three specific areas – BTL Tech, BTL Startups and BTL Stages – aims to be a space for trends and new avenues for the coming decades.
The area, which is dedicated to Startups, promotes entrepreneurship and companies with less than 3 years of existence whose activity is oriented towards products and services that aim to enrich the Portuguese tourist offer. Registration for this area runs until January 25th and the selection of companies will be supported by Turismo de Portugal and the Lisbon City Council.
Fátima Vila Maior, director of fairs at FIL and BTL Coordinator, says: “BTL LAB is a great commitment, we are very proud of this novelty launched in the year that marks the 30th anniversary of BTL. The Future is now and BTL wants to be part of this Future. ”