Nova School of Business and Economics

Prof. Graham Miller

Graham holds the Instituto Rodrigo Guimarães Chair of Sustainable Business at Nova School of Business and Economics, where he is also the Academic Director of the Westmont Institute of Tourism and Hospitality. Graham’s research is focused on the drivers to create greater sustainability across society, with a particular emphasis on the travel and tourism sector. He is an appointed Fellow of the Academy of Social Sciences.

Graham is the former Pro-Vice-Chancellor and Executive Dean of the Faculty of Arts and Social Sciences at the University of Surrey, UK. Graham is the former co-editor of the Journal of Sustainable Tourism, the lead judge for the World Travel and Tourism Council’s Tourism for Tomorrow Awards and appointed member of the World Economic Forum’s Global Agenda Council for the Future of Sustainable Tourism.

Author of ‘Citizens’

Jon Alexandre

Jon is author of CITIZENS: Why the Key to Fixing Everything is All of Us, and co-founder of the New Citizenship Project, a book and company that work to shift the dominant story of the individual in society from Consumer to Citizen. Among other plaudits, CITIZENS was recently listed by McKinsey as one of its Top 5 Recommended Books in its Summer Reading Guide 2022, described as “an underground hit” in the Financial Times, and selected by the World Economic Forum for its CEO Book Club. Jon began his career with a decade in the advertising industry, winning the prestigious Big Creative Idea of the Year, before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring Consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In CITIZENS, he is ready to share them with the world.

author of ‘The Age of Thrivability’

Michelle Holliday

Michelle is a visionary author, facilitator, consultant and researcher. For over two decades, her work has centered on “thrivability” — a set of perspectives and practices recognizing organizations and communities as dynamic living systems. She supports pioneering clients across a range of sectors, including tourism, agriculture and life sciences, in the transition to more regenerative systems and structures. Michelle’s research and experience are brought together in the highly acclaimed book, The Age of Thrivability: Vital Perspectives and Practices for a Better World. She delivers keynotes globally, and she has written close to 100 articles on themes of thrivability and regeneration.

Team Leader, Rewilding Portugal

Pedro Prata

Pedro grew up in a family farm in the central mountains of Portugal. Since childhood, he has been wandering through the grassland plateaus, venturing into the thick forests or simply sunbathing in the deep canyons of the rivers. It made him realise that there is a complex web of relations which wild nature so fruitfully shows in its many different aspects. He is passionate for nature in all its forms. Pedro is Team Leader for Rewilding Portugal that seeks to develop plausible strategies to deal with the high levels of land abandonment that have raged for decades in the country’s interior. Pedro is expanding this work to cover the whole Côa river basin that stretches as a natural wildlife corridor and that must be carefully managed so that it can bloom in diversity, using the rewilding strategy as the model to achieve these goals.

Head of Sustainability, Exodus Adventure Travels

Rochelle Turner

Rochelle is the Head of Sustainability at Exodus Adventure Travels, a tour operator offering small group and self-guided adventure holidays in over 95 countries. Her role is to ensure that the company genuinely and actively embeds its mission of Improving life through travel, across all aspects of the business. Rochelle has spent her career conducting consumer, economic, market, ESG and policy research within the tourism sector and has had senior roles at Ipsos-MORI, TUI, Which? (the UK’s consumer organisation), and as VP Research & Sustainability at the World Travel & Tourism Council. Before joining Exodus, she worked in consulting, growing her knowledge and practice of both B Corp and ESG criteria and reporting.

Rochelle’s interests are particularly focused on ethical consumption both in terms of understanding why consumers purchase in the way that they do and in supporting the evidence base for how businesses can benefit through adopting more sustainable practices. She is the co-chair of the UK group Travel by B Corp.