BTL Cultural – Where Culture Meets Tourism was held for the first time, in partnership with the Calouste Gulbenkian Foundation, with 15 reference cultural agents in Portugal. On professional days, BTL Cultural had a program aimed for culture professionals – 2 panels a day with international and national reference in the culture sector.

The topics “how to promote culture among tourism audiences”, “Great events attract new audiences” and “The promotion of Culture in digital” – were the motto for each of the professional days.

Over the weekend, the challenge was launched to showcase their actions and activities to the BTL audience – 9 dynamic and performative actions were presented at the weekend – to a magnificent string quartet of the National Conservatory!