PROGRAM

MARCH 13TH

17:00 – THE ROLE OF CULTURE IN ECONOMIC AND SOCIAL DEVELOPMENT

Augusto Mateus

Augusto Mateus & Associados

Creative Economy and Cultural Industries

Freelance Translator

São Paulo Brazil

Communication, art and culture policies

Moderator: João Vieira Pereira, Deputy Director of the Jornal Expresso and Susana Prudêncio, Deputy Director of Marketing and Digital Transformation of the Calouste Gulbenkian Foundation.

Two different experiences – Portuguese and Brazilian – about the importance of culture for the economic and social development of a country.

The various dimensions that make culture a privileged engine for the growth of a country through the creation, production and export of content, the consolidation of employment and wealth, social and territorial cohesion and the international affirmation of communities.

14TH MARCH

15:00 – HOW TO PROGRAM FOR DIFFERENT PUBLICS?

Risto Nieminen

Calouste Gulbenkian Foundation

Director of Music Service

António Jorge Pacheco

Music House

Art Director

Moderator: Nuno Pacheco, Chief Editor of the Public Newspaper

The secret is the soul of the business, but it’s hard to find out what the solutions are to reach different audiences. It’s possible? It is desirable? How to respond to the cultural demand of national and international audiences.

16:00 – HOW TO PROMOTE CULTURE WITH TOURISM PUBLIC

Christiane Kern

Culture, Marketing & Sales Munich

Consultant

Leila Costa

Parks of Sintra, Monte da Lua

Commercial director

Moderator: Ricardo Santos, Editor of the Around the World Magazine

In this conversation we share experiences and good practices on how Culture should communicate with the different tourism publics.

How to disclose? At where? With which partners? What are the most effective ways of strengthening a tourist’s relationship with a country’s culture?

MARCH 16TH

15:00 – STORIES OF THE EAST

Educational Service of the Museu do Oriente

The story of an accidental discovery in China: silk!

A Samurai who had friends for a bear, a deer, a hare and a monkey!

The day the sun stopped shining in Japan,

These are some of the stories we have to tell everyone!

15:00 – 20:00 – MUSEUM VISTA ALEGRE – LIVE PAINTING DEMONSTRATION

Presence of a painter Vista Alegre to decorate a piece with brush

16:00 – 18:00 – PAINTING OFFICE WITH ACRYLIC PAINTS

Opportunity to experiment decorating the brush with acrylic paints, also bearing a reminder of the event.

16:00 – CCB – HOME-BOOK OFFICE

A house that is a book or a book that is a house. In this workshop we will intuitively use some traditional methods of architectural representation, creating a pop-up book that is also the model of a house.

Note: age> 5 to 12 years

Min – Max> 10 – 15 participants

18:00 – PRESENTATION OF TAI CHI

Come to cultivate balance and harmony, through a corporal and meditative practice originating in the classical Chinese tradition. Body alignment, relaxation and meditation will be exercised through a set of practices that involve the body and the mind, designed to give the practitioner the inner harmony necessary for an auspicious beginning of a new cycle.

Organization: José Augusto Martins

17th of March

15:00 GENERAL DIRECTION OF CULTURAL HERITAGE

An animation that corresponds to the musical style: contemporary art if so the music, old art if the music is classic.