17:00 – THE ROLE OF CULTURE IN ECONOMIC AND SOCIAL DEVELOPMENT
Augusto Mateus & Associados
Creative Economy and Cultural Industries
São Paulo Brazil
Communication, art and culture policies
Moderator: João Vieira Pereira, Deputy Director of the Jornal Expresso and Susana Prudêncio, Deputy Director of Marketing and Digital Transformation of the Calouste Gulbenkian Foundation.
Two different experiences – Portuguese and Brazilian – about the importance of culture for the economic and social development of a country.
The various dimensions that make culture a privileged engine for the growth of a country through the creation, production and export of content, the consolidation of employment and wealth, social and territorial cohesion and the international affirmation of communities.
15:00 – HOW TO PROGRAM FOR DIFFERENT PUBLICS?
Calouste Gulbenkian Foundation
Director of Music Service
António Jorge Pacheco
Moderator: Nuno Pacheco, Chief Editor of the Public Newspaper
The secret is the soul of the business, but it’s hard to find out what the solutions are to reach different audiences. It’s possible? It is desirable? How to respond to the cultural demand of national and international audiences.
16:00 – HOW TO PROMOTE CULTURE WITH TOURISM PUBLIC
Culture, Marketing & Sales Munich
Parks of Sintra, Monte da Lua
Moderator: Ricardo Santos, Editor of the Around the World Magazine
In this conversation we share experiences and good practices on how Culture should communicate with the different tourism publics.
How to disclose? At where? With which partners? What are the most effective ways of strengthening a tourist’s relationship with a country’s culture?
15:00 – STORIES OF THE EAST
Educational Service of the Museu do Oriente
The story of an accidental discovery in China: silk!
A Samurai who had friends for a bear, a deer, a hare and a monkey!
The day the sun stopped shining in Japan,
These are some of the stories we have to tell everyone!
15:00 – 20:00 – MUSEUM VISTA ALEGRE – LIVE PAINTING DEMONSTRATION
Presence of a painter Vista Alegre to decorate a piece with brush
16:00 – 18:00 – PAINTING OFFICE WITH ACRYLIC PAINTS
Opportunity to experiment decorating the brush with acrylic paints, also bearing a reminder of the event.
16:00 – CCB – HOME-BOOK OFFICE
A house that is a book or a book that is a house. In this workshop we will intuitively use some traditional methods of architectural representation, creating a pop-up book that is also the model of a house.
Note: age> 5 to 12 years
Min – Max> 10 – 15 participants
18:00 – PRESENTATION OF TAI CHI
Come to cultivate balance and harmony, through a corporal and meditative practice originating in the classical Chinese tradition. Body alignment, relaxation and meditation will be exercised through a set of practices that involve the body and the mind, designed to give the practitioner the inner harmony necessary for an auspicious beginning of a new cycle.
Organization: José Augusto Martins
17th of March
15:00 GENERAL DIRECTION OF CULTURAL HERITAGE
An animation that corresponds to the musical style: contemporary art if so the music, old art if the music is classic.