Celebrating its 30th edition, BTL is investing heavily in Innovation with BTLTech, one of BTL LAB’s highlights. It consists of an exhibition space for companies with technological innovations applied to the tourism sector, in a dedicated area where services, platforms and software can be presented in a business environment, generating more visibility and notoriety for companies already established in the market.
Tourism has worked as a laboratory for the experimentation and creation of new business models through innovative ideas and concepts. As the largest fair in the sector in Portugal, BTL presents this year an area entirely dedicated to Innovation, the BTL LAB.
Fátima Vila Maior, director of fairs at FIL and BTL Coordinator, points out: “Tourism has shown its creative capacity, not only in terms of business models but also by making the most of the resources made available by technology. It was with this in mind that we decided to bet on a creative environment, BTL Tech and thus give an opportunity to technological companies to show themselves to the entrepreneurs of the sector. ”