BTL – The Lisbon Travel Market is taking part in yet another edition of FITUR – International Tourism Fair, which opened its doors today in Madrid. BTL 2018 is present at this edition of FITUR with its own stand (4A41) in Pavilion 4.
“The year in which BTL celebrates its 30th edition, its presence at FITUR is even more important. The major international fairs of the sector have been a good bet over the years and FITUR for its notoriety, geographical proximity, number of companies present and visitors is most certainly unavoidable. This fair is a unique space for BTL’s international promotion, in particular for the Hosted Buyers Programme, which reinforces its strategy this year with a specific programme for the Meetings Industry sector, certainly one of the highlights of this edition of BTL”, stresses Fátima Vila Maior, director of trade fairs at FIL and BTL Coordinator.
“The promotion of the Hosted Buyers Programme and the Meetings Industry area are our priority at FITUR, as it is an excellent platform to schedule meetings and for business development with the largest international buyers in the sector. In addition to this corporate and business side, our presence at FITUR also aims to promote the plurality of the offer and the different tourist options that Portugal has to offer”, she concludes.
FITUR – International Tourism Fair is one of the most important worldwide trade fairs in the sector and runs from today until Sunday, January 21st, at the Madrid Fair.