Lisbon is the National Invited Destination of the 31st edition of BTL Travel Market
The region of Lisbon will be the highlight at the next edition of the BTL – Travel Market, which is going to take place between 13 and 17 of March, at FIL, Parque das Nações.
Lisbon and its extensive region that surrounds the Portuguese capital – 18 municipalities stretching over 100 km2 – will be represented in Pavilion 1, at the 31st edition of BTL, as the National Invited Destination. The Lisbon Stand will seriously wage on the presence of the region’s distinctive characteristics, and its tourism potential, that embraces history, gastronomy, art, heritage, wine tourism or sports, guaranteeing countless activities for the public. Another highpoint is Lisbon’s growing capacity to capture major events, sustaining the capital and the region as one of the fastest growing destinations in the MICE segment.
The Executive Director of the Lisbon Tourism Association, Paula Oliveira says:
“The presence at BTL jointly guaranteed by ATL and the Regional Tourism Entity of Lisbon is very important for us. BTL is the largest showcase for tourism promotion at national level and Lisbon, after several international awards as a Tourism Destination, should continue to demonstrate to all what makes this region a destination of excellence and not to be missed.”
For Fatima Vila Maior, FIL fair director and responsible for BTL, adds:
“It is undoubtedly an honour to have Lisbon as the National Invited Destination, which in 2017 registered more than 14 million overnight stays and 6 million visitants. The Portuguese capital had an average tourists’ growth of 10.6% between 2009 and 2017, being the country region with more increasement in global terms. To add the numbers, international recognition, namely through honours such as the World Travel Awards, makes Lisbon a fantastic business card for BTL and an excellent opportunity to (re)discover this unique destination in the world. “
In 2019, Lisbon joins other national destinations such as Centro de Portugal, Madeira and Algarve, as National Invited Destinations in 2018, 2017 and 2016 respectively.
December 3, 2018