March 16
The Experience Economy: Literary Tourism and how to grow in value in the United Kingdom Co-Organized by :  | |
2: 00 p.m. ↓ 2:10 p.m. | Action Program for Literary Tourism Luís Araújo, Turismo de Portugal President |
2:10 p.m. ↓ 3: p.m. | Differentiated Experiences in Literary Tourism - United Kingdom, Ireland and Portugal Moderador: Lídia Monteiro, Coordinating Director of Sales Support Department , Turismo de Portugal Claúdia Miguel, Literay Touirism in the United Kingdom, Coordinator Of Tourism Team in the United Kingdom Susana Cardoso, Literary Tourism in Ireland Coordinator Of Tourism Team in Ireland João Ribeiro da Silva, Head of Division ,Casa de Miguel Torga, North Regional Directorate of Culture Dulcineia Catarina Moura, Route of the "Elephant's Journey", Coordinator, Côa Territories , ADR - Association for the Development of Côa Territories Clara Riso, Director of Casa Fernando Pessoa, EGEAC |
3:00 p.m. ↓ 3:40 p.m. | Literary Tourism and businesses Moderador: Filipe Silva, Member of Board of Directors of Turismo de Portugal António Gonçalves, Lisboa Pessoa Hotel, Administrator of Lux Hotels Group José Pinho, FOLIO Festival and Read Slowly , Coordinator of Óbidos Literary Village and FOLIO Festival Aurora Pinto - Administrator of Lello Bookstore |
3:40 p.m. ↓ 3:55 p.m. | Literary Tourism in the communication of Destination Portugal Projects “Trip to Portugal” and “Sketch Tour Portugal Reload” Filipa Cardoso, Director of the Communications and Digital Marketing Department of Turismo de Portugal |
3:55 p.m. ↓ 4:15 p.m. | United Kingdom: how to grow in value Luís Araújo talking with Paul Charles, Founder and CEO - The PC Agency. |
4:15 p.m. | United Kingdom: how to grow in value Rita Marques, SET (Secretary of State for Tourism)(*) |
March 17
Smart and Green Tourism
Co -Organized by :
10:30 a.m.
↓
11:00 a.m.
Opening Session
Pedro Chenrim, Ambitur Director
11:00 a.m
↓
12:00 p.m.
Which is the path in seeking a better sustainability for Tourism?
Moderator : Luis Araújo, Tourism of Portugal President
Sofia Santos, Systemic CEO
Roberta Medina, Rock in Rio Vice - President
Luis Neves, GeSI - Global Enabling Sustainability Initiative CEO
12:00 p.m.
↓
1 p.m.
Tourism: innovation and consumer and the role of sustainability
Moderator: Gonçalo Rebelo de Almeida, Vila Galé Administrator
António Brochado Correia, Territory Senior Partner, PwC Portugal
Pedro Norton de Matos, Green Fest Mentor
Chitra Stern, Martinhal Hotels & Resorts CEO and founder of the United Lisbon International School (ULIS)
Innovation Trends that are Transforming Tourism Co Organized by :  | |
2:30 p.m. ↓ 3:30 p.m. | Moderator : Carina Monteiro, TNews Director Rita Marques, Secretary of State for Tourism Cláudio Santos, Head of Payer Sales and Growth, Amadeus Travel Payments Marco Gouveia, Google Regional Trainer | SEO & Digital Marketing @ Pestana Hotel Group | Digital Marketing Consultant Tiago Araújo, HiJiffy CEO |
Digital Innovation: A strategic vision for business development
Co- Organized by :
4:00p.m.
↓
5:30 p.m.
Moderator: Roberto Antunes, NEST Executive Director
David Schonthal , Professor of Strategy, Innovation and Entrepreneurship at Kellogg School of Management.(* online participation)
Daniel Traça, Nova SBE Dean
Fernando Reino da Costa, Unipartner CEO
Gonçalo Oliveira, Grupo Pestana CIO
Sports, Tourism and Health Co-Organized by:  | |
06:00 p.m. ↓ 07:00 p.m. | Moderator: Susana Gaião Mota, jornalist, author and psychotherapist María Emilia Parejo Gala, Director of Culture and Citizenship Area of Diputación de Badajoz D. Jose Carlos Reis, Portugal Activo President Paulo Frischknecht, Foundation of Sports Diana Gómez, Professional elite swimmer . |
March 18
The New Traveller Co - Organized by:  | |
10:30 a.m. ↓ 12:00 p.m. | Moderator: Victor Jorge, Publituris Director Luís Araújo, Tourism of Portugal President Margarida Almeida, Amazing Evolution CEO Silvia Dias, Savoy Signature Director of Marketing José Lopes, Country Manager of EasyJet for Portugal |
The Next Generation of Events Co-Organized by:  | |
3:00 p.m. ↓ 4:30 p.m. | Moderator: Rui Ochôa, Event Point Director Teresa Broccoli, President of Iberian Chapter of MPI - Meeting Professionals International Joaquim Pires, Turismo de Portugal Paulo Monge, Sana Hotels Miguel Assis, VOQIN' Pedro Magalhães, Europalco Sofia Tenreiro, AmCham – American Chamber of Commerce in Portugal |
* Speakers /participants to be confirmed
The Program is under permanent updating. Please consult regularly.
