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March 16

The Experience Economy: Literary Tourism and how to grow in value in the United Kingdom  

Co-Organized by :

2: 00 p.m.


2:10 p.m.

Action Program for Literary Tourism 

Luís Araújo, Turismo de Portugal President

2:10 p.m.


3: p.m.

Differentiated Experiences in Literary Tourism - United Kingdom, Ireland and Portugal

Moderador: Lídia Monteiro, Coordinating Director of Sales Support Department , Turismo de Portugal

Claúdia Miguel, Literay Touirism in the United Kingdom, Coordinator Of Tourism Team in the United Kingdom  

Susana Cardoso, Literary Tourism in Ireland  Coordinator Of Tourism Team in Ireland

João Ribeiro da Silva, Head of Division ,Casa de Miguel Torga, North Regional Directorate of Culture 

Dulcineia Catarina Moura, Route of the "Elephant's Journey", Coordinator,  Côa Territories , ADR - Association for the Development of Côa Territories  

Clara Riso, Director of Casa Fernando Pessoa,  EGEAC

3:00 p.m.


3:40 p.m.

Literary Tourism and businesses 

Moderador: Filipe Silva, Member of Board of Directors of Turismo de Portugal

António Gonçalves, Lisboa Pessoa Hotel, Administrator of Lux Hotels Group

José Pinho,  FOLIO Festival and Read Slowly , Coordinator of Óbidos Literary Village and FOLIO Festival 

Aurora Pinto - Administrator of Lello Bookstore  

3:40 p.m.


3:55 p.m.

Literary Tourism in the communication of Destination Portugal

Projects “Trip to Portugal” and “Sketch Tour Portugal Reload”

Filipa Cardoso, Director of the Communications and Digital Marketing Department of Turismo de Portugal

3:55 p.m.


4:15 p.m.

United Kingdom: how to grow in value 

Luís Araújo talking with  Paul Charles, Founder and CEO - The PC Agency.

4:15 p.m.

United Kingdom: how to grow in value

Rita Marques, SET (Secretary of State for Tourism)(*)

March 17

Smart and Green Tourism

Co -Organized by :

10:30 a.m.


11:00 a.m.

Opening Session

Pedro Chenrim,  Ambitur Director 

11:00 a.m 


12:00 p.m.

 Which is the path in seeking a better sustainability for Tourism? 

Moderator : Luis Araújo, Tourism of Portugal President

Sofia Santos, Systemic CEO 

Roberta Medina, Rock in Rio Vice - President

Luis Neves,  GeSI - Global Enabling Sustainability Initiative CEO

12:00 p.m.


1 p.m.

Tourism: innovation and consumer and the role of sustainability 

Moderator: Gonçalo Rebelo de Almeida,  Vila Galé Administrator

António Brochado Correia, Territory Senior Partner, PwC Portugal 

Pedro Norton de Matos, Green Fest Mentor

Chitra Stern,  Martinhal Hotels & Resorts CEO and founder of the United Lisbon International School (ULIS)

Innovation Trends that are Transforming  Tourism 

Co Organized by  :

2:30 p.m.


3:30 p.m.

Moderator : Carina Monteiro,  TNews Director

Rita Marques, Secretary of State for Tourism  

Cláudio Santos, Head of Payer Sales and Growth, Amadeus Travel Payments 

Marco Gouveia, Google Regional Trainer | SEO & Digital Marketing @ Pestana Hotel Group |  Digital Marketing Consultant

Tiago Araújo,  HiJiffy CEO

 Digital Innovation: A strategic vision for business development 

Co- Organized by :



5:30 p.m.

Moderator: Roberto Antunes,  NEST Executive Director 

David Schonthal , Professor of Strategy, Innovation and Entrepreneurship at Kellogg School of Management.(* online participation) 

Daniel Traça,  Nova SBE Dean

Fernando Reino da Costa,  Unipartner CEO

Gonçalo Oliveira,  Grupo Pestana CIO

Sports, Tourism and Health 

Co-Organized by:

06:00 p.m. 


07:00 p.m.

Moderator: Susana Gaião Mota, jornalist, author and psychotherapist

María Emilia Parejo Gala, Director of Culture and Citizenship Area of Diputación de Badajoz

D. Jose Carlos Reis,  Portugal Activo President

Paulo Frischknecht,  Foundation of Sports 

 Diana Gómez, Professional elite swimmer .

March 18

The New Traveller

Co - Organized by:

10:30 a.m.


12:00 p.m.

Moderator: Victor Jorge,  Publituris Director

Luís Araújo,  Tourism of Portugal President 

Margarida Almeida,  Amazing Evolution CEO

Silvia Dias,  Savoy Signature Director of Marketing

José Lopes, Country Manager of EasyJet for Portugal

The Next Generation of Events 

Co-Organized by:

3:00 p.m. 


4:30 p.m.

Moderator: Rui Ochôa,  Event Point Director

                       Teresa Broccoli, President of   Iberian Chapter of   MPI - Meeting Professionals International

Joaquim Pires, Turismo de Portugal                      

Paulo Monge, Sana Hotels

Miguel Assis, VOQIN'

Pedro Magalhães, Europalco

Sofia Tenreiro, AmCham – American Chamber of Commerce in Portugal 

* Speakers /participants to be confirmed

The Program is under permanent updating. Please consult regularly.

Registration BTL 2022 Conferences

    To participate in the activity, you must purchase BTL entry ticket at


    Smart and Green TourismInnovation Trends that are transforming TourismDigital innovation : A strategic vision of business development


    The New TravelerThe Next Generation of Events