The 30th edition of BTL – Lisbon Tourism Exchange has chosen Morocco as its guest country. Those who visit this year’s edition of BTL will have the opportunity to get to know this destination better with its main tourist attractions and the diversity for which it is known: sun, beach, desert and exoticism, which are transverse in this country.
At BTL 2018, which runs from February 28th until March 4th, Morocco will be represented by several regions over an area of 108 m2.
Abdellatif Achachi, Moroccan Tourism Director in Portugal, highlights: “It is an honour to be the International Guest Destination of this edition of BTL, the main tourism fair in the country and an excellent opportunity to promote the destination at the biggest tourism promotion event in Portugal. Morocco is a country with increasing demand from the Portuguese. 2017 was the best year ever: more than 80,000 Portuguese tourists visited the country, which represents an increase of about 25% over the previous year. We believe that this demand will increase in 2018 thanks to the promotional campaign which we will carry out at BTL and also with the Portuguese Tour Operators, our partners who strive to promote the most sought after destinations such as Saidia, Marrakesh, Agadir, Tangier and Fez.
Fatima Vila Maior, director of trade fairs at FIL and FIL coordinator, points out: This year, Morocco will be in the spotlight as the international guest destination in what is the largest tourism fair in our country. Morocco is a destination that, due to its geographical and cultural characteristics, is favoured by national tourists. It is undoubtedly a very important participation that will add a touch of exoticism and magic to this edition of BTL.